Our story
From a side project to what we do now
Michan built a tool for himself back in 2021. There are three of us now, and we work on it every day.
A project alongside classes
In 2021 Michan van der Hoek was studying Software Development at Hoornbeeck College. He was missing a monitoring tool that did what he needed, so he started building one himself. There was no plan behind it and no money in it. After he graduated Arjan den Hartog joined to work on development, and Noah van den Broek followed shortly after for marketing. The name iPulse only came later, once it was clear this wasn't going to stay one tool. The house grew further. It is now called Infaris.
Infaris, Built to Guide
Built to Guide
Infa stands for the infrastructure. Aris comes from Polaris, the North Star: the point people use as a guide and a goal. That is the short version, and that is why we say Built to Guide.
For the infrastructure you run.
From Polaris, the North Star people steer by.
The three of us
You'll usually find us in the school building in Ede. Arjan does development and design, Noah handles marketing, Michan works on product and strategy. In practice those roles overlap and we talk through just about everything. That works because we're friends as much as colleagues.
You shouldn't be the last to hear about it
Nothing is worse than a customer telling you your site is down. That's what we build our products around: keeping an eye on what's running and raising the alarm in time. We're not a traditional IT company and we're not trying to become one. We're young, we stay close to the work, and you get one of us on the line.
Guard comes first
Guard is our main product and it stays that way. Most of our time goes into it, because it has to be good enough for agencies and companies that really lean on it. The other tools we make stand on their own, but they connect to Guard where that makes sense. Doing ten things halfway never seemed like a good idea to us.
Personal
You get one of us, not a support department. Usually you'll have an answer within a day from the person who can actually fix it.
Valuable
We'd rather add nothing than something nobody asked for. A feature has to solve a problem we've run into somewhere.
Ambitious
We're young and we're building something companies rely on. That means working harder to prove ourselves, and we're fine with that.
Finished beats plenty
A half-working feature helps nobody. We'd rather ship late than ship half.
Small team, short lines
We're staying small on purpose. You talk to the people who built it.
Grown from practice
Almost everything we build comes from something we or a customer ran into.
What we're working on
The basics first
In progressMaking Guard faster, more stable and more consistent. We want that sorted before we build anything on top of it.
Building for agencies
More clients per account, white-label options and the flexibility an agency needs to run Guard for everyone they work for.
The rest of the tools
The other Infaris tools grow along with it. One account, one login, and they talk to each other wherever that helps.
Listening to the people using it
A lot of what we build comes out of conversations with customers. We want to keep it that way as we grow.
Want to follow along?
The changelog shows what we're working on. Questions or ideas? Let us know.